Web design is a key part of digital marketing because a well-designed website is essential for attracting and keeping customers. A clean, easy-to-navigate design improves user experience, which can lead to higher conversion rates. In digital marketing, having a website that is fast, mobile-friendly, and optimized for search engines helps drive organic traffic and improve rankings. Good web design also supports other digital marketing efforts, like content marketing, PPC, and social media, by providing a solid platform for consistent branding and visibility.