Social media management is a critical aspect of digital marketing that involves creating, scheduling, and analyzing content on social platforms. It helps businesses engage with their audience, build brand awareness, and drive traffic to their websites. In the world of digital marketing, effective social media management ensures that your brand remains active and visible, allowing you to connect with customers, share valuable content, and boost your online presence. By integrating social media strategies with overall digital marketing efforts, businesses can enhance their reach and achieve better results across all channels.