.Pay-Per-Click (PPC) is a digital advertising model where businesses pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than earning them organically. PPC ads can appear on search engines, social media platforms, and other websites. The key benefit of PPC is its ability to target specific audiences, ensuring that businesses reach potential customers who are actively searching for their products or services. With PPC, you control your budget, ad placement, and targeting, making it an effective tool for driving traffic and generating leads.